ElectroBrite^®: A Cost-Saving, Family-Friendly Alternative To Stainless Steel

Consumers like the look of stainless steel on kitchen and laundry appliances but not the reality of stainless steel. It’s expensive, shows fingerprints, and doesn’t hold a magnet, all of which makes it considerably less than “family friendly”.

MSC ElectroBrite^® delivers the esthetics of stainless steel without the drawbacks.

• ElectroBrite^® is available in a range of color choices that match popular 200, 300 and 400 series stainless steels as well as other shades.
• ElectroBrite^® has excellent fingerprint resistance.
• ElectroBrite^® is magnet-friendly.
• ElectroBrite^® is corrosion-resistant.
• ElectroBrite^® has a 3-dimensional appearance that faux-stainless films don’t offer.
• ElectroBrite^® is easily processed with existing production tooling and manufacturing methods.
• ElectroBrite^® is fully recyclable.
• ElectroBrite^® costs up to 40-percent
  less than stainless steel.

MSC ElectroBrite^® allows industrial designers to create eye-catching, pleasing designs, using a material that is more workable, creates more value for the customer, and offers better, more stable pricing. Unlike faux-stainless surfaces that utilize film laminates, ElectroBrite^® uses a highly engineered surfacing technology that provides a superior look and limitless color palette along with solid performance and “family friendly” properties that communicate real value to today’s discriminating consumers.